Articles

We’ve talked about why and how events are using education as a strategy to anchor attendance, extend their reach, and generate new revenue. Attendee learning expectations have far surpassed the days to just sit and listen while they handwrite notes and take pictures of the big screen. If that...

Picture this: It's day one of your conference. You walk past the main ballroom and see every seat filled. Standing room only. Your keynote speaker is crushing it, the energy is electric, and you think: "Nailed it." Then you check your phone. The breakout sessions are packed too. Attendance...

If there's been one constant in events the past couple of years, it’s change. Expectations are evolving so fast it’s tough to run tomorrow’s playbook before it goes out of date. Smart organizers know: if you stand still, you get left behind — especially when budgets tighten during times of...

Economic and geopolitical uncertainty is influencing exhibitor and sponsor spending, along with attendee participation. At the same time, Gen Z and Millennial attendees are shifting demographic majorities with high expectations for personalized, unique, and engaging experiences. Not to mention...

The International Association of Exhibitions and Events® (IAEE) and NoteAffect are pleased to announce a collaborative partnership that integrates event-engage AI-powered learning tools as part of the attendee experience at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2025. The exhibitions...