Regardless of economic and geopolitical uncertainty, attendees still need to learn. It's why events like yours are using education as a strategy to anchor attendance, extend their reach, and generate revenue. Even when budgets tighten.

Hybrid live-streaming solutions are common to extend your reach. But they're a big lift on staff resources and budget. They also create additional competition to your in-person attendance on top of other ways your audience can find similar education online and at competing events.

Traditional session recordings can also be tough to justify. Using cameras can be expensive and the recordings are only available post-event when it's difficult to re-engage attendees. Audio transcription misses the visuals and most valuable part of your content. Both solutions completely miss the onsite opportunity to facilitate and measure real attendee engagement so you know what content to program, repurpose, and promote.