How to use Education to Anchor Attendance, Extend Content Value, and Generate New Revenue

Your event might be facing challenges that seem beyond your control...

• Economic and geopolitical uncertainties are impacting attendance, especially international
• Attendee demographics are shifting with high expectations for personalized, unique, and engaging experiences
• Rising costs and tighter budgets are making everything more difficult to deliver

Despite all of this, there’s still a strong need for learning at events that makes education a lever you can:

1. actually control
2. use to your advantage

However, your audience has several options to easily access similar education online and at other events.

Because education is everywhere, you might not think of it as competition or see it as a strategic advantage. So it's often treated like a checkbox.

But, it could be impacting your attendee retention.

Freeman's latest Trends Report on Learning at Events uncovers a significant gap between the value organizers think their education delivers compared to what attendees say actually matters.

The biggest revelations noted were:

• Content programming is no longer a unique differentiator
• Passive presentation sessions are overprogrammed

As event revenue models change, meeting attendee value expectations has become critical to retention and reducing expensive acquisition costs.

Here’s 4 ways that organizers are using their attendee learning experience and education content as a strategy to anchor attendance, extend content value, and generate new revenue without stretching their team or budget:

1. Record sessions at a fraction of the cost to increase attendee value and extend your reach.

Attendees can’t be everywhere at once, and they don’t want to miss out. Recordings and streaming extend your reach to prospects that can't attend in-person along with the next generation who expect to access learning anytime, anywhere.

But, the wrong strategy makes session recordings an expensive investment that can be tough to justify:

• using cameras are expensive to deploy in every location
• they lose post-event engagement momentum while they take time to edit
• nobody has time to sift through and watch hours of content

Instead, software economically records (and streams) sessions to be available immediately on-demand. AI can also segment your recordings into bite-sized chapters with key takeaway summaries that make it easy for attendees to jump straight into watching what matters most.

Are you currently recording sessions or have you tried in the past? Read the article: Why Nobody Buys or Watches Your Session Recordings (And 6 Ways to Fix That)

2. Differentiate your attendee learning experience to exceed expectations, attract the next generation, and set your event apart from the competition.

Today’s attendees expect more from your sessions than just handouts and recordings that only add value post-event. During sessions, attendees are still left passively handwriting notes and taking pictures of the big screen like it’s the Stone Age.

Broadcasting session content with interactive learning and note-taking tools through your existing app/tech stack delivers an unforgettable personalized experience that creates measurable engagement, both during and after sessions.

How does your session experience compare? Read the article: Is Your Event Education Experience Stuck in the Stone Age?

3. Make your in-person and remote attendees feel seen and included by broadcasting and streaming live content with multilingual captioning.

While your international, remote, and hearing impaired attendance might only be a small demographic, it could still make or break your event. Regardless, most events overlook education inclusivity and accessibility because recording, live-streaming, and hiring interpreters and translators isn’t financially feasible.

Having a solution in place that accommodates everyone for a better experience never hurts. In most cases it's less expensive than a last minute one-off. As an added bonus, it also covers ADA compliance and keeps you out of legal hot water.

Want to learn more about broadcasting multilingual live captioning? Read the article: 4 Things Event Organizers Need to Know About AI Session Transcription

4. Actionable behavioral intelligence tells you exactly what content to program, repurpose, and promote to drive attendance, keep them coming back, and generate new revenue.

Surveys and attendance tracking can’t tell you what content actually delivered real impact. Even AI doesn't know which "takeaway" actually resonated with your audience.

Interactive learning tools create the pathway to measure previously unobtainable data on how attendees engage with your session content that uncovers the real reason "why" behind attendee outcomes.

How are you measuring programming success? Read the article: Why Your Session Success Metrics Aren’t Telling the Whole Story and What Actually Matters

Content engagement behavioral intelligence is the difference between delivering content as a bunch of white noise vs. a high value engagement magnet. It also justifies sponsorship ROI that makes their brand moment unforgettable to be featured during sessions and remembered post-event. However, the most tactical takeaway is using it to deliver the right marketing and sales messages that drive action from exhibitors, sponsors, and attendees.

Want to use education content to generate new revenue? Read the article: How to Successfully Monetize Session Content as a Strategic Advantage

Everybody talks about attendee engagement. But, did it really happen if it wasn't measured?

The tools are now available for you to put tactical strategy into play by actually creating and measuring real tangible engagement that turns your event education into a strategic advantage. Steal the playbook that events are using below: